Unstoppable Domains is a San Francisco-based company that allows you to host a decentralized website, build Web3 profiles and get cryptocurrency on a wallet address.
Rather than using Domain Name Services (DNSs) as with conventional websites, Unstoppable Domains uses a blockchain-based solution called Crypto Name Service (CNS). These blockchain domain names help to translate the addresses of cryptocurrency wallets to names easier to understand, as well as connect a website with similar decentralized applications (dApps) or exchanges.
On the platform, you can purchase a custom domain name that can be used both as the user name of Web3 apps and games, as the URL of your decentralized website, and send cryptocurrency on Ethereum, EOS, and Telos. This gives you anonymity, unlike conventional domains managed by the Internet Corporation for Assigned Names and Numbers -- ICANN.
Unstoppable Domains links a cryptocurrency address, which looks like a long string of characters, with a human-readable domain name. Instead of sharing that long string of characters with everyone that wants to send you cryptocurrency, you can use the easier-to-remember custom domain name. This allows you to replace multiple account names or lengthy cryptocurrency addresses with a uniquely easy-to-read domain, such as suny.crypto.
When someone types in your domain name in the integrated wallet, the wallet looks for this domain in the Ethereum Blockchain, finds an appropriate address, and sends it.
For instance, rather than sending money to Vitalik Buterins Ethereum address (0xab5801a7d398351b8be11c439e05c5b3259aec9b), if Vitalik.crypto was owned by this address, users could just send the money to vitalik.crypto.
When a user claims a domain on Unstoppable Domains, it is minted on Ethereum's Blockchain NFT, giving you complete ownership and control.
This way, your unique, easy-to-read domain is safe, and it is yours for good - these domains are stored inside of your wallet, just like NFTs, so you only have control over them.
Creating or hosting a Web3 domain makes life much easier by converting those long strings of machine-readable addresses to human-readable crypto addresses.
The fact that once bought, the domain is yours for good, with no ongoing fees, makes this an excellent option for most even if they are unsure they will actually ever put the domain to use. For everyone who either already has a site, or is thinking of buying one in the near future, it is probably a good idea to buy at least an indestructible domain. In fact, Web3 domains are stored by their owners in wallets, just like cryptocurrency, and cannot be taken by any 3rd party. Once the domain is issued, nobody can modify, deactivate, or transfer the domain without permission from its owner.
Also, given the incredible rise in popularity the entire crypto space is experiencing, many people are well advised to purchase one or more unstoppable domains simply to make transactions easier. As a result, the number of people exploring blockchain-based domains has increased, with more and more hoping to benefit from the innovation.
